I have to say, I’d only ever heard of the Pearl Izumi brand of running shoes before today (a friend started out in them…he’s been trying something else lately, and I hope that this convinces him to change permanently).
But I can safely say it is one I would NEVER consider after seeing this ad
It’s completely offensive to a vast majority of runners I know. Granted we all know we’re slow. But we go out there and give it everything we have anyway. Just because we’re not sub-3-hour marathoners doesn’t mean we’re not giving it our best.
My friend Joanne did make me laugh with her comment when I posted this on facebook: “I think Pheidippides would look at today’s marathoners and say, ‘Are you guys crazy? I HAD to run that distance and it killed me!'”
I suspect she’s probably right!! 😀
I know I for one am never even considering anything shoes or otherwise by Pearl Izumi after this. Even if I was a fast runner, I’d do the same. If it’s offensive to even one, it’s offensive.
And this is offensive to more than one person I can assure you. We turtles and penguins have rights and feelings too. And by god we work hard and give it our all when we’re out there on the race course. To suggest that being slow is “dishonoring the distance/race” as this ad clearly does…well, they clearly think they don’t need our money.
I think they’d be surprised just how many of us there are and how powerful our dollars can be.
If it’s offensive to you, I encourage you to boycott Pearl Izumi as a total brand. I know I will be.